Many growth-stage B2B companies initially succeed by moving fast and focusing on early adopter customer requirements. But as the business grows, product decisions become more complex as customer demands multiply, technology evolves and new competitors rise to close the gap. At this stage, execution velocity no longer drives differentiation as growth becomes constrained by lack of strategy, organizational misalignment, immature processes and decision quality. CORE Product Strategy Foundation addresses these challenges by defining a clear product strategy, aligning teams around the highest-impact opportunities, and introducing structured prioritization frameworks.