About

Our Mission

At Trinity Consulting, our mission is to help growth-stage B2B companies turn product strategy into a true driver of market leadership and revenue growth.

We believe the most successful companies don’t just build more features; they make better product decisions. By combining disciplined product management with strong go-to-market alignment, we help leadership teams cut through complexity, clarify differentiation, and focus on the initiatives that drive the greatest impact.

Through our Fractional product and go-to-market model and the G.R.O.W.™ Product Leadership Framework, we partner with CEOs, CTOs, and CMOs to build scalable product organizations that consistently deliver customer value, competitive advantage, and predictable growth.

Meet Michael Heffner

I am a seasoned technology executive with an extensive background leading small, focused teams or managing large, globally distributed organizations. Throughout my professional journey, I have taken on leadership roles in product management, marketing, and customer enablement for start-up, scale-up, and growth-stage companies. I have played a pivotal role in guiding these organizations through various phases of expansion and transformation, enabling them to navigate market challenges and seize new opportunities for sustained growth.

I am at my best when combining technical acumen with customer-centered approaches to scale business solutions, drive innovation, and deliver sustainable revenue growth. I value collaborative environments that encourage innovation but also demand measurable results and disciplined execution. I excel at developing innovative products and crafting effective go-to-market strategies that drive strategic growth in highly competitive, complex, and fast-paced technology markets.

Some notable results:

50% revenue growth in 18 months

Grew Enterprise Platform revenue from $40M to $60M & transitioned software revenue to 40% subscription.

Defined new product category

Developed strategy for enterprise cloud and networking platform, including commercial, partner and GTM. Grew revenue from zero to $10M, including several Tier 1 Telco and Global Enterprise customers.

Industry leading partner ecosystem

Built partner ecosystems including leaders such as NVIDIA, Intel, AMD, Dell, HP, Supermicro, Cisco, Fortinet, Palo Alto, VMware, Versa, F5, Viavi, Netcracker – and many others.

Doubled revenue in 2 years

Took over struggling service assurance business, improving CSAT by 50% and doubling revenue to $60M while improving market share into the number 2 overall player.

What I bring

Strategic Product Leadership

- Product & Portfolio Management- Led product portfolios from conception to launch and lifecycle management. This includes gathering customer requirements, managing the product backlog and delivering competitive solutions to market.

- Go-to-Market Strategy- Defined and executed GTM plans integrating sales channels, competitive positioning, pricing, and partner ecosystems targeting tier-1 telcos and global enterprises.

- Pricing & Commercial Models- Developed innovative and competitive SaaS subscription and pay-as-you-go pricing strategies that drove software monetization and annuity revenue growth.

Operational & Business Growth

- P&L & Business Unit Management- Managed large business units from $20M to $160M with full P&L accountability, overseeing cross-functional teams across global regions to drive revenue and margin improvements.

- Partner Ecosystem Development- Cultivated and coordinated diverse ecosystem partners including hardware manufacturers, software vendors, and system integrators to accelerate solution adoption.

- Negotiation & Customer Engagement- Led direct negotiations and partnerships with Tier-1 global telcos and enterprises, successfully closing complex deals and strategic alliances.

Technology & Team Enablement

- Agile & Scaled Agile (SAFe) Implementation- Implemented scaled agile methodologies to improve R&D execution efficiency and responsiveness to market changes.

- Industry & Analyst Relations- Engaged actively with analyst firms and industry forums to shape product messaging, thought leadership, and competitive intelligence.

- Customer & Field Enablement- Developed comprehensive sales enablement tools including ROI playbooks, product training, solution collateral, and configure-price-quote systems.